Do You Need a Winning Strategy?

We offer clients excellence in marketing, business daevelopment, and team building
  1. Proposals & Business Development
    We help our clients to win more government and commercial contracts through effective growth plans and winning proposal teams.
  2. Leadership & Team Building
    We use positive psychology to build cohesive management teams and boost your organization's synergy.
  3. Marketing & Product Development
    We will help you create a brand and marketing strategy to set you apart from your competitors and accelerate your growth.
  1. Ralph Davis, MBA | Davis Consulting | Organ Donation Advocate/Speaker
    I had the pleasure to work with Elizabeth on a number of critical client projects. She was diligent and hardworking. Our clients appreciated Elizabeth's hard work, advice and efforts. She was very honest and straightforward in her dealings with clients, peers, and her superiors. She is a very intelligent and articulate professional with whom I would again welcome the opportunity to work.
  2. Vickie Dickerson, Real Estate Agent | Realtor | 5 Star Agent & Military Relocation Specialist
    I would highly recommend Cruickshank Consulting. After doing research and careful consideration there would be no question on who I would hire to create my website. I sat down with Elizabeth she went over my options, ask what my wants and needs were. I was not disappointed she nailed everyone of them. This is why I would highly recommend you do the same. Thanks Elizabeth and I look forward to working with you again in the near future.
  3. Colleen Kennedy RN, LMSW, ACHE | Kennedy Consulting
    Elizabeth is a pleasure to work with. Dedicated, hard working, smart and innovative, she quickly sees the issues and develops strategies for success. Not only is her commitment to excellence in every aspect of a project amazing, her humor makes long days fly by.
  4. Shawn Loescher | Owner Ashen Writ | Cyber Security & PCI Compliance
    Dr. Cruickshank was recommended to me through a mutual friend and I am very pleased with the quality of her work. She is extremely efficient and knowledgeable She was able to give guidance on specific details for a project I am working on that I was not aware of. I appreciate that she is always willing to offer assistance when I call or email her. I am looking forward to working with her in the future and highly recommend her.
  5. Maureen Romero, (former) Vice President | Norfolk Municipal FCU
    I worked with Dr. Cruickshank for about one year and later contracted with her to help our company with several other projects. Elizabeth is extremely efficient and knowledgeable. She is a strong leader with the ability to build and motivate teams. She brings energy and creativity to her work and is dedicated to providing her clients with the highest level of performance. As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. This is where Elizabeth excels - she has what it takes to create an effective brand and not just a clever advertising campaign. Elizabeth hit the ground running and designed a brand and marketing strategy to help improve the image and visibility of our company. She completely overhauled the design of our website. She re-tooled our logo as well as our products and services and created a marketing plan that worked for us. I would recommend Dr. Cruickshank without reservation.
  6. Zohreh Yamin, President | Inter-Growth
    Elizabeth was instrumental in assisting with the marketing strategy and implementation related to a key company branding effort. She was able to assist with both the conceptual and practical areas related to our branding initiative. Additionally, she assisted us with multiple client projects as a subject matter expert in business development and brought this same strategic approach to our client projects. Elizabeth brings energy and creativity to her work and is dedicated to providing the client with the highest level of performance.
  7. Dominick Pedulla Jr., President | Contempri Homes Inc.
    I had the pleasure of working with Elizabeth on the development and implementation of our new website and re-branding of our company. She was focused and knowledgeable and was able to quickly see the key issues and address them, from conception to successful completion of the project. Elizabeth always had a positive and creative approach to our projects needs. I look forward to working together with her in the further.
  8. Kevin McDonnell, Healthcare Analytics Business Executive
    I am a firm believer that all of us need coaches and that we need to be regularly coached. Even though Elizabeth has a wealth of subject matter expertise, it's her methodology and the way she engaged me as my coach that was so meaningful and action oriented. The way she guided me to solutions that I could make happen was absolutely extraordinary. The things she said and how she said them was remarkable because of how empowered I felt. Another thing that I can say with absolute certainty is that Elizabeth is one the most-skilled, most-effective listeners that I've ever met. Her ability to process what I say and turn it into meaningful coaching is phenomenal. Elizabeth receives my highest recommendation. So if you are looking for a coach, regardless of how senior or junior you are, reach out to her.