Welcome to the Cruickshank Consulting Group
ABOUT US
Why work with the Cruickshank Consulting Group?
Our Innovation and Strategy Experts Employ
Collaboration & Creativity to Grow Your Business
Cruickshank Consulting, founded in 1995, is a woman and veteran owned boutique strategy and innovation consulting firm. We combine conventional consulting methods with a creative, innovative approach to deliver new business for our clients.
We will help our clients achieve their growth objectives through effective strategy development, new business opportunity identification, cohesive branding, service and business model innovation, leadership development, and organizational transformation.
We will work with you to create effective business development processes that align with your company's specific goals and objectives. Together, we will create profitable new business strategies that achieve sustainable growth.
OUR LEADERSHIP
Elizabeth Cruickshank, DBA, MBA, MPM
Chief Executive Officer
Dr. Cruickshank has spearheaded client corporate strategy and authored numerous responses to win Federal TRICARE, Medicare, and State Medicaid contracts across 24 states, in excess of $51 billion dollars. She has also managed and executed multiple State and Federal government healthcare contract implementations.
Elizabeth regularly develops effective strategic plans for new business start-ups and corporate expansion projects that include competitive GAP analyses and creative branding for fortune 500 corporate and entrepreneurial clients.
As a Certified Master Project Manager, Elizabeth has managed client start-ups, corporate reorganizations, product development initiatives, and rebranding campaigns. She has also directed numerous product launch initiatives through traditional and social media marketing channels, using interactive web-based strategies to drive the clients' Key Performance Indicators (KPIs).
After receiving her doctorate in Business Administration, with a focus on Strategy and Innovation, and her coaching certification, Dr. Cruickshank began offering executive leadership coaching and organizational team building services. She has also published several academic papers and is publishing a business guide focused on leadership, business strategy, and innovation.
Bruce Cruickshank, Ed.S, M.Ed.
Chief Operating Officer
Bruce Cruickshank, a Navy Veteran with 23 years of service, has held multiple leadership positions throughout his military career. Managing departments of more than 450 personnel, he successfully developed and implemented learning solutions to educate the Navy’s workforce while driving improved organizational performance. During his military service, Bruce found his true passion as a trainer and instructional systems designer and coach. He has an innate ability to develop and offer train-the-trainer instruction that incorporates technology-enhanced content and easily explains complicated concepts to a variety of audiences.
For the past 19 years, he has been teaching and creating curriculum for adult learners that focuses on the development of critical thinking skills, process improvement, and team building.
Bruce is a Certified Educational Specialist, as a part of the Doctor of Education degree program at Regent University. He also holds a Master’s Degree in Education from Old Dominion University and a Bachelor’s degree in Applied Science and Technology from Thomas Edison State University.
As a recognized expert in performance improvement and instructional development, he can help you meet your most complex training needs, from human resource issues to engineering challenges.